November 9, 2007
EZee marks its first year in operation

EZee Radio (102.7/91.1 FM), the newest brand of The SVG Broadcasting Corporation Group, celebrates its 1st anniversary on December 18.3{{more}}

Over the past year, EZee Radio has seen significant growth in listenership, especially from businesses throughout Kingstown and its environs. It prides itself on its tagline ‘Easy Listening’, and the success of the station can be attributed to its ‘more music, less talk approach’ and its highly experienced and dedicated staff.

The station offers listeners an alternative, with the provision of an Easy Listening experience, featuring variations of relaxing music across different genres, hence, the name of the Public Relations campaign being ‘Take a Break from the Hype’. According to Head of Sales and Marketing at the SVG Broadcasting Corporation, Candice Sealey, “The campaign is designed moreover to increase awareness of EZee Radio among the Vincentian public. The responses from our listeners, support the view that EZee Radio offers a unique experience being the only radio station on the island that offers 24 hours of easy listening music, including segments focusing on Gospel, Reggae, Jazz, Latin and Retro. We are thrilled to be reaching our first milestone, and look forward to many more in the future.”

The campaign will kick off with a Television infomercial in the week commencing November 19, along with various programmes/adverts; SANTA has also paid an early visit, and so EZee Radio is also offering businesses Special Christmas Promotions, which include 50% discounts and bonus spots on EZee Radio as well as its sister stations of Hitz FM and SVGTV.

Though the anniversary will be celebrated in December, the campaign will continue into the New Year, and will include activities which will involve the public; it will culminate when the brand is officially launched in January 2008.