Courts launches ‘Go Down Low’ promotion
June 29, 2007
Courts launches ‘Go Down Low’ promotion

For the next three months, Vincentians will be able to ‘Go down low’ with Zoelah as she fronts the new promotion from furniture and appliance giant Courts.

Courts marketing executive Alexis Harry said that while Courts looked at several different artistes they decided to collaborate with Zoelah because she is not only filled with zest and sensuality, but a Vincentian sexiness that evokes human reactions.{{more}} He went on to add that Courts SVG Ltd is pleased to have her endorsing the brand because she is a strong, vibrant and talented artiste.

According to Harry, the Zoelah brand is a natural fit for Courts because they both share mass market appeal and customers will connect easily with her. Harry said that Courts will continue to align themselves with strong Vincentian ‘brands’ who share their core values.

Th Courts carnival promotion sale starts on Monday June 25th and will end on July 13th. Customers will get up to 50% off selected items across the store and a chance to win carnival costumes from bands High Voltage and Tribes.

Speaking to the SEARCHLIGHT Zoelah said “I am glad that COURTS used me in this campaign, it makes me feel like I did something this carnival”. Zoelah sees this as an opportunity and a blessing and it makes her strive to do better in the future.

General Manager of Courts Edward Newman is urging everyone to come out and support the venture because the carnival promotions give customers the opportunity to purchase good quality products at good prices. He went on to wish everyone a peaceful, violence free carnival. (VM)