St. Vincent & the Grenadines joined other countries in the Eastern Caribbean last week when the MAGNA programme was launched here in collaboraton with leading businesses here including C.K. Greaves & Company Ltd., Coreas Hazells Co. Ltd., JAX Enterprises. Regional partners are ScotiaBank, Digicel & United Insurance.

MAGNA Rewards is a regional Coalition Loyalty programme providing business enhancing services in the islands of Jamaica, Barbados, Trinidad and Tobago & St. Lucia. According to a release from MAGNA, launches will soon take place in Grenada and Antigua & Barbuda.{{more}}

The release states that MAGNA Rewards maintains an account base of over 1.2 million cardholders regionally and conducts over US$749 million in retail sales annually. The programme is card based and electronically tracked, allowing coalition partners the opportunity to optimize on their promise to bestow the best possible service and products to their customers. MAGNA is constantly pursuing strategies to enhance the loyalty value for its cardholders as well as using innovative delivery channels to delight retailers and customers throughout the region, the release stated.