Big moves for Kevin on Billboard Charts
Local Vibes
June 25, 2004
Big moves for Kevin on Billboard Charts

NEW YORK, N.Y.,: Kevin Lyttle is turning the world on to his small island of St. Vincent and the pulsating rhythms of soca music.
His single, “Turn Me On,” remixed with some Jamaica dancehall, courtesy of Spragga Benz and the VP/Atlantic deal that has taken Lyttle to higher heights, has now been on the Billboard Charts of 6 weeks.{{more}}
This week, he jumped to the number 20 spot, making the top 20 chart toppers and climbing all the way up from 31. The achievement comes ahead of his self-titled album set for release next month.
“The song has really taken off and things are really looking up for soca,” Lyttle , 26, told The Associated Press in a recent interview. “I’m trying to take the music in a different direction by incorporating new elements so it can find a new audience.”
To date, “Turn Me On” has sold 810,000 copies worldwide, with its biggest sales coming in Europe. Last year, the song climbed to No. 2 on the British national charts.
Lyttle now has his eyes fixed on taking soca to heights that Sean Paul has taken dancehall. The musical genre has not caught on in mainstream America, except for in the early 1980s when American singer Buster Poindexter covered the tune “Hot, Hot, Hot” by the artist Arrow of Montserrat, AP reports state. But now the Vincy national is hoping he can turn the world on enough to ensure soca gets the hype and ‘bigging up,’ it truly deserves. –