Networking: the know, like and trust factor

Every business leader knows that their leadership is built on the strength of their skills and their ability to meet and build relationships with people. Whether you meet people at a conference or party, the ability to connect with others effectively is imperative. Unfortunately, many people dread networking events, especially in unfamiliar environments.{{more}} Networking events can be a pleasant experience if those attending functions are armed with a few basics to aid their success.

Regardless of how you feel, know that your attitude will determine how successful you are. Place expectations on yourself, expect yourself to be positive, outgoing and to connect with the right people at the right time, in the right manner. Eliminate the fear and feelings of inadequacies that may pop up.

Arrive on time and practice the tips offered in the last two articles in this series on first impressions, introductions and handshakes.

Prepare and practice your 30-second commercial. Your 30-second commercial is no different from the claims and promises made by competitive companies trying to influence your buying decision in their favor. As an aspiring business leader, you must be able to market yourself in a 30-second statement. People should know who you are and what makes you stand out from that statement.

Set a goal to meet and get to know 3-5 people. Obtaining a business card does not qualify as knowing someone. Have a conversation, mutually agree to connect after the function and then do it.

Carry business cards. Never be in a position where you run out of cards. It’s a bad reflection of your marketing skills.

Food and drink are almost always present when people gather. However, it’s best to eat a little food before attending the event. This way you are not starved at the function and you are able to eat lightly and focus on the task of meeting people.

The most important piece is to follow-up. Your contacts have no power if you do not use them after. Remember, networking is a give and take relationship, so if you want to reap big favours from your new relationships, plant big favours by helping someone.

Ultimately, people only do business with those they know, like and trust. Make sure you are always doing your best to meet that criteria.

Karen Hinds is “The Workplace Success Expert.” For a FREE SPECIAL REPORT on Avoiding Career Killers in the Workplace, send an email to info@workplacesuccess.com
Visit online at www.workplacesuccess.com