May 31, 2013

Digicel launches ‘ Play Your Part’ CPL T20 campaign

Digicel, proud sponsor of the Caribbean Premier League (CPL T20), has launched an exciting new marketing campaign in support of its sponsorship of the new T20 cricket tournament.{{more}}

The new campaign went live last week with the launch of Digicel’s “Play Your Part” Facebook competition, where fans can win the chance to either present the “Man of the Match” award or conduct the coin toss for the opening CPL T20 games, which will be held in the six host countries – Antigua and Barbuda, Barbados, Guyana, Jamaica, St Lucia and Trinidad and Tobago. In addition, the leading communications provider will also be flying the winners of the competition to the CPL T20 finals in Trinidad and Tobago.

Inspired by the “Carnival T20” theme for the new tournament, Digicel’s marketing campaign will include its extensive “We’ve Come to Play” advertising campaign, promotions, PR and a packed schedule of social media and online activity across its Facebook, Twitter and online platforms.

In the coming days, Digicel and CPL T20 will be rolling out its “Name the Mascot” campaign, which will invite fans to submit a creative and exciting name for the iconic character that is featured in the CPL T20 tournament logo. The winning entry will be adopted as the official name of the mascot for the lifetime of the tournament.

To help its fans get access to the unique Carnival atmosphere of CPL T20, Digicel will also launch a “Text to Win” competition, where fans can win an exclusive “Party Pass” that will grant them access to CPL T20 matches – including limo transfers to the stadium and access to the party stand for the winner and 10 of his friends.

Fans can also get closer to the action by engaging in live chats with some of the superstars of CPL T20 – including Digicel brand ambassadors Chris Gayle and Marlon Samuels – by visiting its Facebook page and the website.

Digicel will also lend its weight to match days, so that fans can enjoy the very best of Caribbean entertainment that will be showcased at the stadiums across the region.

Commenting on the launch of the campaign, Digicel Group Head of Sponsorship James Wynne said: “The build-up to CPL T20 is very much underway and we at Digicel are hugely excited about the upcoming campaign to promote our sponsorship of what will be the biggest sports tournament in the region this summer.

“CPL T20 is all about the merging of sports and entertainment and so it’s a tournament for everyone to enjoy and we’re hoping to bring our customers and cricket fans as close to the action as possible.

“We love the idea of the “Carnival T20” theme for the tournament, as it is something that is unique to the Caribbean people. No other region in the world could attempt to so naturally present a spectacle of world class cricket and world class entertainment to a global audience in such a fantastic way. We just can’t wait for the first ball to be bowled in Barbados on 30th July!”

A number of international cricket stars will be taking part in the tournament. These include Adam Gilchrist, Herschelle Gibbs, Ricky Ponting, Mohammad Hafeez, Muttiah Muralitharan and Ross Taylor who will join West Indies superstars Chris Gayle, Darren Sammy, Dwayne Bravo, Kieron Pollard, Marlon Samuels and Sunil Narine, along with the best cricketing talent the region has to offer.

Action begins with the first of 24 matches on 30th July, as six franchise teams from Antigua, Barbados, Guyana, Jamaica, Trinidad and Tobago and St Lucia will play exciting and entertaining matches in the hope of reaching the finals in Port of Spain on 24th August and be crowned CPL T20 champions.

All the tournament information is available now on