CANA, Lime bring Netball action to Brooklyn

Fri, Apr 13. 2012

NEW YORK – Nineteen Clubs will vie for top honours in this year’s Caribbean Netball Association’s (CANA) Summer Netball League and Caribbean Cup 2010 presented by LIME, the Caribbean’s only full service telecommunications company.{{more}} The competition starts on June 5. The two sponsoring companies announced their plans at an elegant evening press conference, hosted at historic Borough Hall in Brooklyn.

The annual CANA Netball Summer League presented by LIME, which promises to be an action-packed competition, will kick off with a street parade on Utica Avenue on Saturday, June 5. Each club will parade in their respective colours and will be judged for best dressed and best marching display.

“We are thrilled to partner with LIME for 2010. Our Tournaments have always been of the highest standard, and 2010 is expected to be even better,” says CANA’s President Cheryl Howell.

The two sponsoring organizations have come together to celebrate Caribbean communities through the sport of netball. LIME, this year’s Platinum sponsor of the Tournament, has operated in the Caribbean for over 100 years formerly as Cable & Wireless. The company is no stranger to Netball and has supported the sport at various levels across the thirteen Caribbean territories in which it currently operates. Most recently, LIME Grenada announced its Title Sponsorship of the annual Grenada Netball Association Tournament for 2010, an event it has supported for the past 20 years.

LIME’s Chief Marketing Officer Jamaican Chris Dehring expressed, “It feels natural for us to reach out to the Caribbean communities in Brooklyn. We have been a part of the fabric of life in the Caribbean for many years and so by extension, we must also recognize the important contribution made to our business and to life in the Caribbean in general by our Diaspora communities.”

LIME’s sponsorship of the CANA 2010 Netball Summer League and Caribbean Cup will go towards assisting in the production of the tournament, uniforms and prizes. LIME will also provide telecommunications services for the tournament and will have its products and services available at the various games scheduled over the summer. This sponsorship comes on the heels of the company’s very successful hosting of the 39th CARIFTA Games in Grand Cayman over the Easter Weekend. The meet was televised across 26 countries in the Caribbean for the first time in its history.

LIME’s Head of Diaspora Sales, Antiguan Colin Benjamin, promises a compelling offer from the company that will excite patrons and allow them to purchase the company’s products and services for themselves or for their friends and families residing in the Caribbean.

Special invited guest at the CANA – LIME media launch at the Brooklyn Borough Hall earlier this week was former Seattle Storm WNBA basketball player Simone Edwards. Edwards is one of the Storm’s most beloved players and was voted a member of the franchise’s All-Decade Team. She is a current member of the Jamaica National basketball team and coaches at George Mason University.