SV Brewery launches ‘Crown De Hero’ promotion

The St Vincent Brewery, with its product, Hairoun Beer has launched a promotion that offers a total of $60,000 in cash and prizes to patrons.

The promotion, “ Crown De Hero”, launched on March 11, 2026 and running through to April 24, 2026 is being offered nationwide, the St Vincent Brewery Limited stated in a release.

Persons are required to look under every bottle of Hairoun Beer for the letters that spell ‘hero’ which will be collected and submitted for a chance to win.

The prize draws, conducted from all valid entries received by the April 24 closing date include a $20,000 top prize, and $7,000; and $3,000 for the second and third prizes respectively, the release states. There will also be daily wins.

The SVGBL explains that every year, men and women who shaped the character of St Vincent and the Grenadines are honoured.

“For Hairoun- a brand built on Vincentian pride, community, and culture- this isn’t a marketing moment. It’s a mirror. Crown De Hero is a salute to the nation’s historical heroes, and just as much to the everyday

Vincentians who carry that spirit forward: the mothers, the fishermen, the teachers, the hustlers,

the neighbours who show up when it counts,” the SVGBL’s release outlined.

“Every Vincentian carries the spirit of a hero, hence the Crown De Hero is our way of celebrating that spirit while rewarding our loyal customers in a meaningful way”.