Campari leaves its mark on Vincy Mas 2025

Kingstown, St. Vincent/ Friday, 11 th July, 2025/This Vincy Mas, Campari’s presence was hard to miss, both in the glass and on the ground. With an unforgettable blend of flavour, energy and style, Campari Red Passion swept through the 2025 Carnival season delivering bold experiences from sunup to sundown.
Even before the first event, Campari was already building momentum with an exciting
off-trade promotion, which gave shoppers a chance to win premium event tickets,
exclusive Carnival merch and an Oxygen Mas costume. This campaign turned everyday
purchases into Carnival prizes.

Carnival Tuesday proved that Campari knows how to command the road. At Oxygen
Mas, Campari set the tone early with a curated cocktail bar at the Cruise Ship Terminal.
Masqueraders kicked off their journey with signature Campari cocktails before storming
the streets in full colour and full flavour.

The energy was electric at every major Carnival event. From Brunch and Soca at Orchard
Park on July 5th to Wet Republic on Chocolate Beach the following day, the
unmistakable Campari vibe pulsed through every crowd. The brand also made a strong
splash at Flair and A.M. Jambouree, making sure wherever the people partied, Campari
was right there, mixing, mingling and turning moments into memories.
Carnival goers showed off their love for Campari mixes with Campari and soda water
among the most requested drinks of the season. Patrons flocked to the Campari bars and couldn’t resist snapping photos with the stunning Campari promo team, who brought the
brand to life with infectious energy and charisma.
Shoppers and fans were greeted by bold Campari branding at key off-trade locations
proving that Campari’s Carnival presence wasn’t just in the parties, it was everywhere.