SVGTA uses Mannequin Challenge to raise awareness of Tourism Month
November 25, 2016
SVGTA uses Mannequin Challenge to raise awareness of Tourism Month

While many around the world have used the viral #MannequinChallenge to display their creative talents, the Ministry of Tourism, Sports and Culture and the St Vincent and the Grenadines Tourism Authority (SVGTA) used the challenge to raise awareness about Tourism Month and to encourage domestic tourism.

Tourism Month, celebrated by many Caribbean islands in November, is an opportunity to raise the level of tourism awareness among our students, stakeholders and general population.{{more}}

The month, which runs from November 1 to 31, under the slogan: “Tourism is Everyone’s Business, Live it, Love it, Embrace it”, encourages Vincentians to appreciate just how important the industry is to the sustainable development of the country and to familiarize themselves with the local tourism product and the diversity of the 32 islands.

As one of the activities to celebrate Tourism Month, officials and staff participated and produced their own video as part of the #MannequinChallenge.

The world-wide mannequin challenge features short video clips, where participants remain immobile, often striking elaborate poses and funny scenarios and posted with the hashtag #MannequinChallenge.

Well-known public figures, such as Michelle Obama, members of the NBA and Hillary Clinton, have also participated in the challenge.