Felicia Cumberbatch is the first of four persons who will be rewarded with $150 credit on an electricity account, having won the first âFan of the Weekâ competitionâ on the Facebook Page hosted by St Vincent Electricity Services Limited (VINLEC).
The sole electricity company, which previously used traditional communication channels, launched its Facebook account in June with the aim of using social media as an additional communication tool.{{more}}
Communications officer at VINLEC Tamara Job-Sprott says that VINLECâs decision to actively engage in social media is primarily to improve communication and customer relations. She noted that social media allows VINLEC to engage customers in a more direct way and also allows the company to connect with individuals and companies who share similar business interests or activities.
The Fan of the Week competition is a way for the company to inform, educate, engage and reward members of the public who are active on VINLECâs Facebook page. The competition, which was started on September 26, requires persons to like, share or comment on all VINLEC posts for a chance to win credit on their electricity bill. It will end October 21, 2016.
Persons interested in participating in the competition or accessing content can do so by searching âSt Vincent Electricity Services Limitedâ or âVINLEC SVGâ on Facebook. In addition to this platform, VINLEC will in the upcoming weeks launch Twitter and Instagram accounts. Links to other social media accounts will be posted on the Facebook page and website when they go live.
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