Telecommunications provider Flow has indicated that a new platform will be introduced in the ânear futureâ to allow local television stations to profit directly from the content that they produce.
This announcement was made in response to recent demands from members of the business community that it be made mandatory that cable television providers pay local stations for their programming.{{more}}
In a press release dated March 4, 2015, Country Manager Christopher Gordon said that the company is working with many organisations on a variety of initiatives that will benefit local content producers.
âOne of our latest initiatives is our fast growing Video On Demand (VOD) product which features local and regional content, popular international TV series [and] movies,â he announced.
Gordon stated that VOD has already amassed over 10 million customer orders across the Caribbean in the past 12 months, and is a âfantastic opportunityâ for local content producers.
âThis VOD platform provides approved local and regional content producers with the opportunity to market their content directly to Columbusâs 400,000 plus video customers across the region, and, therefore, generate sales.â
Other initiatives range from international training workshops to avenues for revenue growth.
Gordon further pointed out that Flow is committed to providing a âstrong portfolioâ of local and regional content to all its video customers.
âFlow is dedicated… to supporting local and regional content producers with various opportunities for growth.â
In the Tuesday, March 3, 2015 edition of SEARCHLIGHT, it was reported that local businessman Stephen Joachim had questioned why Flow pays for international television content but not local; and that Island Koncepts Inc (IK TV) managing director Dwight âBingâ Joseph was calling for the National Telecommunication Regulatory Commission to get involved.(JSV)
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