Brewery rewards retailer with UK trip
February 20, 2015

Brewery rewards retailer with UK trip

The St. Vincent Brewery Ltd, through its Guinness brand, is sending one of its lucky retailers, Suedan ‘Slim’ Francis, to England, where he will be treated to an all-expense paid English Premier League (EPL) soccer game of his choice.{{more}}

Francis, who is a furniture maker and also runs the Tunnel View Bar in Byera, was made aware of his good fortune last Wednesday February 18, during a visit by a Brewery team to his establishment at Byera.

“I feel great,” said Francis, who added that he is trying to figure out which game he wants to view, as he does not have a special team that he supports in the EPL.

“I will like to thank the Brewery for the opportunity and also my customers who made this possible. I love Guinness, it is one of my favourite drinks and I am really looking forward to this trip as I have never been to England before,” said Francis.

He added that he has been selling Guinness for a number of years.

Marketing coordinator at the Brewery Lamont Medica said that Francis was chosen for the trip to England as he won a challenge issued by the Brewery last year.

According to Medica, the top 50 Guinness retailers were challenged by the Brewery to match and increase their sales volume during a specific time frame and those that did were given various prizes, while the top prize, which is the trip to England, was given to Francis, as he moved the most Guinness in the stipulated time, November 17 to December 31 2014.

Medica added that the Brewery is happy to reward Francis and he is a loyal customer who takes pride in selling the Brewery’s products.