The St Vincent Brewery Ltd on Thursday officially launched three new additions to its line of soft drinks.{{more}}

The Hairoun Kola Champagne, Ginger Beer and Lemon Lime are now a part of the array of soft drink products from the brewery.

The Kola Champagne, Ginger Beer and Lemon Lime are made from concentrated extracts.

“The St Vincent Brewery operates under the framework of some principles —one of them being zero complacency guarantees competitive advantage,” Shafia London, regional commercial manager at the Brewery, said.

She added that the addition of the new products is in response to customers’ demands for a line of beverages that compliments the exotic cuisine.

“We don’t waste our time trying to rejuvenate the wheel; we are giving the Vincentian people what they have asked for,” London said.

There was a soft launch for the Kola Champagne a few weeks ago, she explained, and sales on that beverage have been doing well.

And based on how sales have been going on this particular product, London said that a decision was then taken to introduce the Ginger Beer and Lemon Lime.

“We are confident that this new extension of Hairoun soft beverages would attain positive growth within the Vincentian market,” she said.

All three new drinks are available at all wholesale and retail outlets, as well as from any brewery distribution truck.

The drinks are brewed and bottled at the brewery in Campden Park and will be sold in 280 ml bottles. (DD)