‘Something New, Something Super’

“Something New, Something Super” is the tagline for the rebranding of the Aunt Jobe’s Market to Super J IGA supermarkets this coming weekend.{{more}} Customers visiting the two locations, Super J Arnos Vale and Super J Stoney Ground can expect a shopping experience, focused on competitive pricing, quality brands, a high level of customer service and conveniences services.

The rebranding launch will start off with a shopping after work lime on Friday evening and an action packed Saturday. The two-day affair will include lots of product sampling, giveaways, money saving specials and daily Super J prize draws. The in-store activities will be complemented by other incentives and promotional offers from Super J partners, LIME and Courts.

CFL SVG is the operator of the two Super J IGA Supermarkets (and the soon to be opened Save A Lot Supermarket in the former NP Food City area). The company says the plan is to transform the supermarket shopping experience through clear points of differentiation including go beyond competitive pricing and affordability.

“We operate our supermarkets at internationally accepted standards and so state of the art point of sale systems, ATMs in store, dedicated customer service desks, in store pharmacies and delis are standard features of our operations. Also, we are focused on maintaining the trust and loyalty of our customers through our promotions and rewards, while we constantly train, motivate and reward our team members to ensure their own motivation and in turn a high level of customer satisfaction,” says Sariah Best-Joseph, the company’s Head of Marketing and Corporate Communications.

The weekend re-launch signals the start of what can be expected from the Super J IGA brand which is well known as a market leader and one that readily adapts to accommodate changes in consumer trends and patterns.

With the full fledged start up of operations as the country observes its thirty second anniversary of independence, CFL SVG Holdings is now poised to become one of the major investors in the retail market in St. Vincent and the Grenadines and in the OECS.