Ezee and Total present Valentine’s Day with a twist
February 4, 2011

Ezee and Total present Valentine’s Day with a twist

February is often referred to as the time for refreshing that love and showing much admiration for that special someone: Dinner, flowers, chocolates and private moments. With this is mind, Ezee Radio and Total Inspiration 100.5, part of the SVG Broadcasting Corporation, will afford listeners the opportunity to celebrate Valentine’s Day with a special twist.{{more}}

According to the Head of Sales and Marketing of SVGBC, Candice Sealey, listeners can enjoy the most exclusive and romantic Valentine’s Day with their loved ones only with Ezee Radio and Total Inspiration 100.5 due to tailor made experiences designed to excite persons.

For the first time, Total Inspiration will present its unique promotion: ‘Love Letters – Share your love story’. In the “Month of Love” listeners will have the exciting opportunity to send a love letter and their mystical love story to totalinspiration@vincysurf.com. From these love stories the best married couple and dating couple story will be highlighted and the couples honored by receiving a Staycation & dinner for two. This will be further complemented by champagne, flowers and chocolates. Winning letters will also be published in the SEARCHLIGHT.

On the other hand, sister station, Ezee radio with its easy listening offering will begin its celebration with the introduction of ‘Lush’ from February 1 at 6pm where listeners will be treated to classic love songs & dedications. According to Sealey, this segment is truly unique since it will focus on a different theme each month; the month of February will focus on ‘The Love Story’ and will take the “He said, She said” format. Daily features also include Daily Love Quotes, where listeners can learn to express themselves through the spoken word and the ‘Valentines Time Tunnel’, where persons have the opportunity to win various prizes.

With the increased use of social marketing avenues, both radio stations will engage its listeners through Facebook. Sealey added that non traditional means of advertising such as Facebook combined with TV and radio have proven to be incredibly successful, hence both Ezee Radio and Total Inspiration will offer tips on how to celebrate the special day on a budget and the do’s and don’ts to avoid last minute disappointments, among other things. Persons will also have the opportunity to send valentine messages via Facebook.

With that in mind, Sealey emphasized that with such a significant buzz across the stations, SVGBC has also has special Valentine’s advertising packages designed to boost Valentine’s sales.