LIME contributes to “The Hottest Carnival in the Caribbean”

Vincy Mas 2010 is over and LIME must take credit for its contribution in making the festival “The Hottest Carnival in the Caribbean”.{{more}} The journey started on launch day, May 8, when the company sponsored two trucks making whistle stops from both sides of the island. Five rural Carnivals South Leeward, South Rivers, Calliaqua, Mespo and North Leeward all came in for special attention from the leading telecommunication provider and Super platinum sponsor, LIME.

From all reports these rural events were well attended and a new element was added called the “Colors of LIME for J’ouvert”. Other significant features of this year’s Carnival were the Internet streaming of several shows and the midday concerts to promote several Carnival shows.

Beside the revelry and celebrations, LIME customers took advantage of the Carnival Sweepstakes which provided opportunities for customers to win lots of prizes daily and a grand prize is still at stake for Ten Thousand dollars ($10000) to be drawn on July 23.

The trademark event, however, was the LIME Monday T-shirt advertising band. This year the company embarked on the mission to expose our music to other Caribbean cultures. Artistes Kareem Dawkins (QQ) from Jamaica, Lavaman and Tall Pree from Grenada , Benji , WCK from Dominica and the LIME Soca Dans all graced the truck and performed for, arguably, the largest crowd ever to be in a Monday band since the days of Touch in the 1980’s. Also performing was Onion from Burning Flames of Antigua. Thousands of people donned their “Tight Spot t-shirts and jumped for hours to the music of local and regional artistes.

“This collaboration of different cultures is yet another example that LIME is a true One Caribbean company and we have to match our words with our action. The mission here is to get Vincy music into the Caribbean diaspora and getting other popular musicians to assist us with the mission. You might be amazed to know that QQ and the team from Jamaica have not been exposed to anything like this before. These guys are now willing to work with local artistes to get their music out,” said General Manager Angus Steele.

Kareem Dawkins who performs under the name QQ commented “I have performed for massive crowds before and this is a memorable experience for me. One I will never forget. I have never had so much fun in my life and I want to thank LIME for affording me the opportunity to entertain Vincentians. I like the rhythm “Tight Spot” and love the energy and the people, WOW!!”.

This year’s collaboration with the LIME Soca Dans and the regional artistes is the first of its kind in Vincy Mas and LIME promises to repeat next year since the company has agreed to extend its sponsorship of Vincy Mas for another three years.