LIME a major sponsor of 2010 carifta Games

30.OCT.09

LIME, the Caribbean’s premier telecommunications company, last week announced a sponsorship package for the staging of the 2010 CARIFTA Games valued at approximately US $200,000.{{more}}

The company has signed a one year contract with the North America Central America & Caribbean Athletics Association (NACAC) to become the major sponsor of next year’s games, which will be held in Cayman.

The sponsorship arrangements include a broadcast media package under which the Caribbean Media Corporation (CMC) will be making coverage of the games available for media outlets across the region.

Currently a major sponsor of Jamaica’s annual Inter-Secondary Schools Boys and Girls Athletics Championships, LIME sees the sponsorship of the CARIFTA Games as a means of helping to develop young athletic talent across the region.

“This is a historic sponsorship for LIME because not only are we investing in an event that is instrumental in the development of young athletes across the Caribbean but we are also ensuring that the games become visible to a wide audience across the region,” said Regional Vice President, Corporate Communications, Errol K. Miller.

“With our support CMC will be able to provide a professionally produced media sports package that will bring the next generation of Caribbean athletic super stars into the living rooms of viewers across the region,” he added.

LIME also plans to support athletes in their preparation for the games by working with NACAC to stage motivational and educational sessions. In addition, athletes participating in the games will receive sports kits containing a range of useful products and gifts from the telecoms company.

The current sponsorship agreement between LIME and NACAC covers the 2010 staging of the CARIFTA Games. However, talks are already underway for a longer term contract following next year’s meet.

Founded in 1972, the CARIFTA Games is now one of the most respected development meets on the world Track and Field Calendar. The event, which is usually held during the Easter period, involves more than 150 events, including sprints, distance races, relays and field events. The Games has two age groups – Under-17 and Under-20 – for male and female athletes. The meet is run entirely under International Association of Athletics Federations (IAAF) rules.