Digicel takes Caribbean music, culture to the world

18.JULY.08

The Digicel Caribbean Hot 30, officially launched on April 12, 2008, now airs in 17 countries and is touted as the official Caribbean music countdown.{{more}}

Kingston, Jamaica: Digicel, in association with Sony Ericsson, is the proud sponsor of the new Caribbean countdown Digicel Caribbean Hot 30. The Digicel Caribbean Hot 30 is a weekly chart featuring 30 of the hottest songs coming out of the region. The chart is based on party jams, combined charts and radio play from across the region powered by the Caribbean’s premier DJ fraternity, ‘The Top Gunners’.

As part of their ‘My Music, My Digicel’ initiative, Digicel has already brought Digicel Rising Stars to Jamaica, Trinidad and Tobago, Haiti and the Eastern Caribbean. Through Digicel Caribbean Hot 30, Digicel is able to facilitate the growth and development of Caribbean music further.

Commercial Director for Digicel, Brian Finn affirmed Digicel’s commitment to the development of Caribbean music, saying “As the fastest growing mobile network across the Caribbean, Digicel is excited about helping to build appreciation of and acclaim for Caribbean music and culture. As Digicel extends its offering in many of our 23 markets, the Digicel Caribbean Hot 30 – along with our other music properties – will create a bigger and better experience for our customers.”

The Digicel Caribbean Hot 30 is now touted as the official Caribbean music countdown, with the major aim of carrying Caribbean music to the rest of the world. The chart show is hosted by Jon Doe and currently airs on top radio stations in 17 Caribbean territories: Antigua and Barbuda, Bahamas, Barbados, Bermuda, Cayman Islands, Dominica, Grenada, Haiti, Jamaica, Montserrat, St. Lucia, St. Kitts, St. Vincent and The Grenadines, Suriname, Trinidad and Tobago, Turks and Caicos and US Virgin Islands. With interest from other territories ‘hotting’ up, there is now a major push to air the programme internationally.

Although the main focus of the show is music, Digicel is helping drive the music listening experience with the Digicel Caribbean Hot 30 for customers through Digicel Live. Digicel Live is a world of information and entertainment services on your mobile. In turn offering a better customer experience through downloading of the latest music tracks and downloads, offering a better customer experience. Digicel will also provide exciting weekly and monthly prizes for lucky winners of text competitions and various other contests that will also be hosted on the website www.digicelcaribbeanhot30.com.