June 27, 2008
Odini Heads to Guyana for Shabeau Style

On June 27, an eight-member team comprising Face of Shabeau winner Image Modelling Agency’s Odini Sutherland, a film crew and members of the Carib Vision Road Show will be in Guyana to film for the travel episode of the Shabeau Style TV. Coordinator Joan Ward-Stewart, a Barbados based Guyanese, said while in Guyana, the team will also meet with tourism organizations and tour operators who wish to promote their products to 23 Caribbean Countries and the USA market.{{more}}

Shabeau Style TV is a weekly television series that was launched in April of 2008 with the aim of taking viewers behind the scene. It showcases the reality on the runway, home makeovers, celebrity lifestyles, undiscovered travel destinations and issues that affect the beauty industry. Joan Ward was a recipient of the Tourism Hospitality Association of Guyana 2005 Presidents Award for her contribution to the development of Guyana’s tourism product. She says the team will highlight issues such as HIV/AIDS and teenage pregnancy.

This show is one of the many spawned from the Shabeau magazine owned by Ward-Stewart. That magazine promotes authentic Caribbean beauty, fashion, entertainment and lifestyle to the world. Over the past five years the magazine initiated several programs to integrate beauticians, designers, entertainers and models to help further their careers through networking at the international level. The Face of Shabeau Caribbean Competition is another in the many efforts by Ward-Stewart and her team to attract international agencies like Barrington Casting and Trump Model Management. Ward-Stewart said that her competition, now in its third year, ‘has given voice to more than sixty models regionally to become eligible to audition in the USA for lucrative modeling contracts.’

The Shabeau Fashion Network was launched in November to act as a clearing house of information for persons in the beauty fraternity, who would like to create a network with their counterparts across the world, and to help them take their craft to the next level. This network is open to persons across the region, providing information in training, merchandising, sourcing of raw materials and repositioning of businesses. The Shabeau Beauty Awards was introduced in 2006 to acknowledge the contribution the beauty fraternity makes to the Caribbean market place in fashion, manufacturing and beauty services. In delivering the feature address at the 2nd Annual beauty awards, the Hon. Minister of Culture and Development in Barbados, Steve Blackette, lauded the work done by the publishers of Shabeau magazine for taking the initiative to recognize the achievement.