Bollers heads Digicel
September 10, 2004
Bollers heads Digicel

A young Vincentian has taken over the helm at Digicel as CEO.
Digicel, which prides itself as the leading mobile telecommunications operator in the Caribbean, has announced the appointment of Martin Bollers as Country Manager for all operations within St Vincent and the Grenadines. {{more}} Bollers stepped into his new role at Digicel on Monday, September 6.
The company says that its SVG operations now form part of the recently established Digicel Eastern Caribbean. Bollers will play an important role in strengthening Digicel’s operations across the OECS and Barbados.
Martin Bollers brings a wealth of experience to the Digicel management position with over 10 years working in Sales and Marketing. Most recently he held the post of General Manager at Frank B Armstrong (St Vincent Limited) where he was responsible for all aspects of this successful wholesale and distribution company.
According to Digicel Eastern Caribbean CEO Kevin White, “Martin’s impressive management experience ideally positions him to strengthen Digicel operations in
St Vincent and the Grenadines. Our customer base in SVG has grown at a phenomenal rate since we launched here in March 2003 and exceeded all expectations. As a native of St Vincent and Grenadines, Martin not only brings to the position a thorough knowledge of the market but also an understanding of how Digicel can continue to respond to the needs of this vibrant community.”
“I am excited to be joining Digicel and working for a company that has changed the face of mobile telecommunications in St Vincent and the Grenadines in just one year” said Bollers. “I look forward to continuing to ensure that Digicel continues to offer residents of St Vincent and the Grenadines first class mobile telecommunications service and community support for which it is renowned” he added.
Since its launch in 2001, Digicel has become the fastest growing mobile telecommunications operator in the Caribbean. The company’s success and rapid expansion is in its ability to win the majority market share from incumbents within months of launching in each market of operation.
By offering innovative mobile services and community support, Digicel has become a leading brand in the Caribbean and has placed the region at the cutting edge of mobile communications.
Digicel with headquarters in Jamaica has approximately 900 employees across seven countries including Aruba, Barbados, the Cayman Islands, Grenada, Jamaica, St. Lucia, St. Vincent and the Grenadines. It is the largest GSM mobile operator in the region and plans to extend their footprint into other Caribbean countries.