Searchlight Logo
special_image

    • News
      • Front Page
      • News
      • Breaking News
      • Press Release
      • Features
      • Special Features
      • From the Courts
      • Sports
      • Regional / World
    • Opinions
      • Editorial
      • Our Readers’ Opinions
      • Bassy – Love Vine
      • Dr. Fraser- Point of View
      • R. Rose – Eye of the Needle
      • On Target
      • Dr Jozelle Miller
      • The World Around Us
      • Random Thoughts
    • Advice
      • Kitchen Corner
      • What’s on Fleek this week
      • Health Wise
      • Physician’s Weekly
      • Business Buzz
      • Hey Rosie!
      • Prime the pump
    • ePaper
    • Obituaries
      • In Memoriam / Acknowledgement
      • Tribute
    • Contact Us
      • Advertise With Us
      • Letters To The Editor
      • General Contact Information
      • Contact our Webmaster
    • About Us
      • Privacy Policy
      • Interactive Media Ltd
      • St. Vincent & the Grenadines
    • Subscribe
    • News
      • Front Page
      • News
      • Breaking News
      • Press Release
      • Features
      • Special Features
      • From the Courts
      • Sports
      • Regional / World
    • Opinions
      • Editorial
      • Our Readers’ Opinions
      • Bassy – Love Vine
      • Dr. Fraser- Point of View
      • R. Rose – Eye of the Needle
      • On Target
      • Dr Jozelle Miller
      • The World Around Us
      • Random Thoughts
    • Advice
      • Kitchen Corner
      • What’s on Fleek this week
      • Health Wise
      • Physician’s Weekly
      • Business Buzz
      • Hey Rosie!
      • Prime the pump
    • ePaper
    • Obituaries
      • In Memoriam / Acknowledgement
      • Tribute
    • Contact Us
      • Advertise With Us
      • Letters To The Editor
      • General Contact Information
      • Contact our Webmaster
    • About Us
      • Privacy Policy
      • Interactive Media Ltd
      • St. Vincent & the Grenadines
    • Subscribe
How wellness will impact your brand/business in 2022
Business Buzz
January 28, 2022

How wellness will impact your brand/business in 2022

Mental health was very much a buzzword before the pandemic but the need for wellness has amplified over the past two years.

Wellness is much more than self-care Sunday; the pandemic with its spin off effects, has increased the stress levels of many individuals whilst at the same time, reminded persons of the fragility of life. These said individuals include consumers and your employees – yes, 2021 was a tough year for both groups and many are wondering what lies ahead in 2022. Coincidentally, Pfizer, defines wellness as the act of practicing healthy habits daily to attain better physical and mental outcomes, so that instead of just surviving, you’re thriving.

Think about this, how is your brand shifting its strategy to prioritize the needs of your customers/employees and their health and wellness? If you think it’s not your responsibility to do so, unfortunately you are out of touch with the needs of the market. As an employer and as a supplier of products/services, you have a responsibility. Ask yourself, why should the public support your brand if your only interest is to sell or to promote your service? How can your team or employee perform better, have overall mental fitness, and improve teamwork, if there is a lack of focus on their mental health or wellness? Global brands such as Nike are already leading the way in consumer wellness and whilst you may not be a ‘Nike’, you can take steps to begin prioritizing wellness into your brand. Here are three ways to do so:

Understanding the areas of life that ‘wellness’ affects:

Wellness looks different for everyone but bear in mind the definition. It can be broken down into physical (exercise, nutrition) and mental & emotional (stress management, mindfulness). Experts say the best way to achieve wellness and peace of mind is by eating nutritious food, drinking water, exercising, sleeping well and being happy in a holistic way. For success all areas need to be considered so it might be beneficial to survey your team and your customers to solicit feedback on what’s most important to them e.g., work life balance or eating healthy etc. Any way your brand can contribute to any of these areas is a move in the right direction.

Employee wellness policy and internal branding campaign:

Before rolling out an external wellness campaign, launch an internal one. Both Marketing/PR and Human Resources can collaborate to make this happen. A comprehensive employee/corporate wellness program should be developed and can include but not be limited to subsidized gym memberships, mindfulness sessions or even wellness workplace challenges. This will contribute towards building a culture of wellness amongst the team; with employees working towards shared fitness goals for example, there will be increased teamwork which can improve the customer experience which by extension results in positive word of mouth for your brand. An impactful, internal branding campaign that highlights the benefits of the wellness program to employees should also be on the agenda. Prioritizing the wellbeing of your team is a sure way to gain consumer trust and show your employees that you genuinely care.

Customer wellness initiatives & brand communication:

You don’t need to be a spa or a wellness brand to promote wellness and to show that you genuinely care about the wellbeing of your customers. You may not be able to do everything on a grand scale but start small; consider what you can reasonably offer. Whilst there are many things that can be done, ensure initiatives remain aligned with your brand values and mission.

Candice Sealey is the Founder & Principal Consultant at Ignite! a Full-service Marketing & PR Consultancy that helps businesses/brands to stand out and communicate the right message to the right people at the right time through Strategy, Marketing, Media services and Design solutions. She is also a freelance content writer, advertising copywriter, voiceover talent, media personality. Follow us on FB & IG 784-432-2223. Email: igniteresults@gmail.com

  • FacebookComments
  • ALSO IN THE NEWS
    Domestic worker killed at Long Wall
    Front Page
    Domestic worker killed at Long Wall
    Webmaster 
    September 12, 2025
    FAMILY MEMBERS of a woman who was killed at Long Wall say they suspect their relative was hacked by a person they all know very well. On Tuesday, Sept...
    NDP never built a single house in SVG – Finance Minister
    Front Page
    NDP never built a single house in SVG – Finance Minister
    Webmaster 
    September 12, 2025
    THE IDEA THAT HOUSING is a right, that every Vincentian has a right to safe and secure housing, and that the government has a role to play in ensuring...
    No bail for Police officer charged with attempted murder
    Front Page
    No bail for Police officer charged with attempted murder
    Webmaster 
    September 12, 2025
    A POLICE OFFICER, who allegedly stabbed his ex-girlfriend 26 times about her body was remanded even as his lawyer argued that the Royal St Vincent and...
    New ULP Administration will roll out AI policy
    Front Page
    New ULP Administration will roll out AI policy
    Webmaster 
    September 12, 2025
    A NEW UNITY LABOUR PARTY ADMINISTRATION will be rolling out an Artificial Intelligence (AI) policy to embrace its positives and guard against the nega...
    Sandy Bay Secondary School marks 20th Anniversary
    Front Page
    Sandy Bay Secondary School marks 20th Anniversary
    Webmaster 
    September 12, 2025
    TUESDAY, SEPTEMBER, 9,2025 was a memorable day for the staff and students of the Sandy Bay Secondary School, which was marking its 20th anniversary wi...
    Foundation implements community driven project in SVG
    News
    Foundation implements community driven project in SVG
    Webmaster 
    September 12, 2025
    THE ASHLEY LASHLEY Foundation, with support from the United States Government, is implementing a local-level project entitled “Community-Driven Strate...
    News
    Foundation implements community driven project in SVG
    News
    Foundation implements community driven project in SVG
    Webmaster 
    September 12, 2025
    THE ASHLEY LASHLEY Foundation, with support from the United States Government, is implementing a local-level project entitled “Community-Driven Strate...
    Skills not available locally, non-nationals have to be hired says Finance Minister
    News
    Skills not available locally, non-nationals have to be hired says Finance Minister
    Webmaster 
    September 12, 2025
    NON- NATIONALS ARE being hired to fill several jobs in St Vincent and the Grenadines (SVG) simply because locals did not have the required skill sets....
    Montgomery Daniel squashes rumours that he’s sick
    News
    Montgomery Daniel squashes rumours that he’s sick
    Webmaster 
    September 12, 2025
    DEPUTY PRIME MINISTER Montgomery Daniel has sought to clear around rumours that have been circulating relating to his health. Speaking on NBC radio on...
    $1.3 billion in Tourism investment to yield 2,000 jobs – Camillo
    News
    $1.3 billion in Tourism investment to yield 2,000 jobs – Camillo
    Webmaster 
    September 12, 2025
    The GOVERNMENT of St Vincent and the Grenadines is set to sign agreements for tourism investment of $1.3 billion on mainland St.Vincent. On Monday, Se...
    Bagga’ man pleads guilty to illegal gun, ammo possession
    From the Courts, News
    Bagga’ man pleads guilty to illegal gun, ammo possession
    Webmaster 
    September 12, 2025
    A BARROUALLIE MAN will be sentenced next week after pleading guilty to being in illegal possession of a firearm and eight rounds of ammunition. Demron...

    E-EDITION
    ePaper
    google_play
    app_store
    Subscribe Now
    • Interactive Media Ltd. • P.O. Box 152 • Kingstown • St. Vincent and the Grenadines • Phone: 784-456-1558 © Copyright Interactive Media Ltd.. All rights reserved.
    We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok