21 July 2017

Why should a business recognize its anniversary?


Celebrating a business anniversary isn’t a waste of time; it’s a potent marketing tool. Whether it’s 40 years or just two or three, e...
14 July 2017

How does print stack up against other media?


by Karen JamesI get told quite frequently “I know I should be doing some kind of advertising, but I don’t know where to start or what the be...
07 July 2017

Position your business where your target audience will find it


Whether you like it or not, the success of your business is driven by your competitors. They determine your market share, your profit level, how fast ...
30 June 2017

Things to consider with word of mouth marketing


I’m always taken aback at comments like “I’ve been in business for years and have never advertised.” Some businesses are satisfied...
23 June 2017

Making smart advertising choices


by Karen JamesSaying I’ll advertise when business picks up is like an employee saying: give me a raise and I promise I’ll show up for work o...
09 June 2017

How do you attract attention to your business?


By Karen JamesATTENTION – the principal currency of a business. How do you attract attention to your business when there are numerous options for...